Thursday, June 12, 2008

The Hockey Theme Has A Home

Hello. Congrats to CTV for acquiring "The Hockey Theme". And shame on CBC for letting it go.
Is this not the signature story for what happens at companies with employees everywhere? A song so popular it's almost taken for granted. "The 2nd Canadian national anthem". CBC was paying $500 per broadcast for it, adding up to $65,000 for the past season.
Apparently they weren't paying for the phone rings when sending messages. What would that have cost, another $30,000 a season? So instead of doing what CTV did, which is buy all the song rights, they decide to let it go due to the lawsuit they received.
A cynic would say the CBC is doing fine with this. They're getting a lot of publicity (most of it bad), they're going to have a contest for the new song, and even Stompin' Tom Connors's son has said they can use "The Hockey Song" his father wrote.
The big winner is the CTV however, for "rescuing" this classic. It shows what a soundly managed company can do. For a minimal amount of money, they got a lot of exposure and goodwill.
Congrats CTV! Shame on you CBC!

Regards,
Steve

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