3-hole Playoff Change Long Overdue

Hello. Congrats to the USGA for finally changing the 18-hole Monday playoff format for the US Women's Open. In future, the playoff will be 3 holes, and continue on right after the 72nd hole is completed (weather permitting). If the total 3 hole score of the players is identical, then sudden death is applied.
This makes so much sense on so many levels it's unbelievable it wasn't done years ago, and that it still hasn't been done for the Men's US Open. So why was it done for the Women's US Open this year, and not the Men's? Last year's tournaments are the answer to both questions.
In the 2006 Women's US Open, Annika Sorenstam and Pat Hurst finished tied after 72 holes, resulting in a Monday playoff. This was such a big media event Johnny Miller didn't stay for the playoff. If Pat Hurst would've been Michelle Wie, everyone would've been dying to see that playoff right away, and may have taken Monday off to watch on TV or in person. But Pat Hurst, a great golfer but not a marketable commodity, just doesn't cut it. People figured on an Annika win, which happened, so they stayed away.
In the 2006 US Open, Geoff Ogilvy held off Phil Mickelson and Colin Montgomerie after both of them double-bogied the 72nd hole. If any of those 3 had tied, I'm sure people would've waited around, but there would've been griping.
Until an 18 hole playoff happens in the US Open, there won't be any pressure to change.

Regards,
Steve