How Gushue Would Make Curling More Popular

Hello. Listened to an interview of thestar.com between Randy Starkman of the Toronto Star and Olympic Gold Medalist Brad Gushue. It was rather enlightening. Brad mentioned how he's started an investment business with some partners. He also said he'd entertain the idea of running for office at any of the municipal, provincial or federal levels. Starkman and I agree he'd probably win anything within Newfoundland/Labrador. If he ran right now, he could probably even be premier.
When it came to curling, Starkman asked Gushue what it would take to increase its popularity. Here was our future premier's reply - better uniforms. Better Uniforms! That's all that's keeping curling from the big time? C'mon.
There is no way better uniforms are going to make people come out to see curling, or increase TV viewers significantly. To be honest, most of the time I'm watching the rocks. So are the cameras. If they aren't watching the rocks, they're trained on the player's faces. Not the unis!
So what would make the viewers come out in greater numbers? Why wasn't the Masters of Curling played in the Kitchener Memorial Auditorium, Air Canada Centre, or Rogers Centre? After all, the field is better than a Brier field.
The reason why is the viewer only cares about the Brier and the Olympics, with the World Championships a distant 3rd (which is why the men's championships weren't telecast, even though they were in the Boston area). The average fan doesn't care about the World Curling Tour, because to them it's meaningless. It's just to see who shares the pot on a given week.
How to solve that issue? Stay tuned for a future blog.

Regards,
Steve