Wednesday, June 14, 2006

Where Should Wie Play? A Match Made in Heaven

Hello. Well, I'm going to go with Justin Leonard to win the US Open. I was reminded he finished 2nd at Winged Foot at the 1997 PGA. You heard it here first.
Where should Michelle Wie play? I think everyone would benefit if she played mainly on the European men's tour. Then include the ladies' majors, plus the Evian Masters, and all tournaments (LPGA and PGA) she's eligible for in Hawaii.
I believe this is a win-win for everyone. For Michelle, it's a chance to play against men, but at a lower level. It's also a chance to get appearance money. Two events where she would be extremely popular are the BMW Asian Open and the Volvo China Open due to her Asian roots. Wie would still be in the spotlight, but it would be a lower-key, friendlier spotlight. It would give her a better chance to develop than the PGA Tour. And a chance to see the world. Greg Norman and Adam Scott both took this path on their road to success. Also, an opportunity to qualify for the US Open at the European qualifier, which is arguably easier than the New Jersey site.
For Nike, how's this for a one-two punch - Tiger focused on North America, and Michelle Wie the rest of the world? They'd be assured of worldwide coverage with their two biggest stars. They'd also grow their markets worldwide with Wie's exposure.
Sony would also get tremendous coverage in all of Wie's appearances.
For The Golf Channel, there would be increased interest in all their European Tour telecasts. When added to their Thursday-Friday PGA coverage in 2007, The Golf Channel would be the place to go for almost all top-level golf.
Needless to say, the European Tour would be elated. A marque star in almost all their tournaments. Definitely the person to build the tour on. It would be similar to Arnold Palmer breathing life into the British Open.
Go to the European Tour Michelle. It would be great for everyone.

Regards,
Steve

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