Wednesday, May 30, 2007

High End Public Courses Feeling The Pain II

Hello. What can high end public courses do to ease the pain? Well, for starters, they have to ask if it's better to have one person out for $200, or 2 people out for $100 each. If their demographic is such that $100 is a ceiling, they may opt for the latter.
And that is the whole challenge, to find out what the demographic is that the public course is looking to satisfy.
If a course goes for corporate play, a la Lionhead, they have to make sure they're in an area where corporations are flourishing. Lionhead is just up the road from the Royal Bank and Microsoft Canadian headquarters are, among others. Needless to say, that's a great spot to be located in.
Then there is the possibility of catching golfers with incentives. 2 for 1 coupon books are a great way to get players to come out. Another way may be to do what Kaneff Golf is doing, giving unlimited play on all 6 of their courses for $4900 a season.
Still another way may be to give 15 rounds for the price of 10. I personally would take this deal all day long.
While it is good to focus on the extras, the main product is the golf course, as most of the player's time is spent there.

Regards,
Steve

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