Big Western Battle? Spare Me

Hello. Well today is the first time Tiger and Phil have played since the US Open. And it will probably be the last time either plays on the PGA Tour before the British Open in two weeks. This is a big story right?
No. Not now.
It's Thursday. This is a great field. Last year's winner was Jim Furyk, who's pretty good too.
Golf is not like Wimbledon, where an anticipated Federer-Nadal matchup has every chance of happening. Golf is unpredictable. How many people thought Tiger would win the US Open, and he didn't make the cut? How many thought Phil was going to win the US Open, and he doubled the last hole to finish 2nd?
What the media should be doing when an event like the Western comes up is see who's playing the best coming in, and profile them. Trevor Immelman would be good. Villegas would be another. Both played last week in Hartford, and finished top-20. Both are fighting for the top-30 spot that gets a Tour Championship spot. Both are playing the PGA Tour regularly for the first time. Villegas even made People magazine!
Why can we hear more about these guys? Or the guys fighting to make the Ryder Cup team? As Brian Hewitt said on thegolfchannel.com, it's best to have 12 guys who want to be there that the 12 best players who don't want to be there.
Let's report on these "no-names" so they aren't no-names anymore, rather than theorize on a possible Sunday matchup.

Regards,
Steve