Thursday, August 28, 2008

Supposed Good Intentions Erased By Poor Execution

Hello. Well, if the LPGA was looking to get media attention, and didn't care what kind of attention it got, then the "everyone has to speak English or else" press release was a huge success. Otherwise, it's a very poorly executed strategy.
I do believe the LPGA had good intentions on this one. They want to succeed in the US, where the main language spoken is English. They want their sponsors and fans to feel comfortable talking to the players. They feel if the players spoke English, it would be better for everyone. I don't think people have a problem with that thinking.
But to come out and say all players have to learn English in a year or be suspended is very poor. Why did the LPGA have to say anything to the media at all? Why couldn't they just hire teachers for the players when they become LPGA members, and let nature take its course? They could've then said here's how we're helping the best players in the world cope with their new environment, and received positive praise.
Instead they have created a firestorm, and will be hard-pressed to follow through on any suspensions if someone doesn't pass a test.
Good luck LPGA. You're going to need it!

Regards,
Steve

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