Leafs Are The Flagship Franchise

Hello. There's been much made as the NHL playoffs are about to start about the Leafs' reaction as an organization to missing the playoffs. Some players and management expressed concern over the result, but most were hoping to return.
Dave Perkins mentioned in a very well thestar.com article the ownership should be the ones to blame. Larry Tanenbaum heads this group, and is referred to in the article as someone who should be more focused on winning instead of pouring concrete. Richard Peddie should also sway his focus away from growing the Leaf brand. More money should be spent on scouting, etc instead of marketing.
While I agree with these things, they're not going to happen. Why? Because of what I read between the lines in John Ferguson Jr (JFJ)'s comment about being one point short of their goal.
What was that goal? To earn and extra $2+ million dollars for every home playoff game. Just think, free money! With no salaries to pay! And lots of fans buying team flags for their cars and front yards! And jerseys, home and away! And cereal, diapers and anything else with a Leaf logo.
That is the goal of a great business. And the Leafs are a great business. That's why every one wants to be a part of it. The heck with Lord Stanley. Make money!

Regards,
Steve