A Tale of Two Opens

Hello. Today the CN Canadian Women's Open begins in Edmonton. 45 of the top 50 players are there. What a turnout!
It's ahrd to believe that two years ago this event was all but dead. CN came in, tripled the purse, and the rest is history. Now there's talk of it regaining its major status, something it hasn't had this millenium.
With things going so well for the ladies event, is it possible the same thing could happen for the men's Canadian Open? In a word, no.
Why not? First, the women play for much less money. $2.25 million in purse money for the women is affordable. That money would have to all go to the men's winner to get some serious attention from the PGA players.
Second, the only reason anyone is panicking at the RCGA about the Canadian Open is the TV contract, which requires them to pay CBS $2 million dollars more than previous years. Gate receipts, TV viewership, etc are fairly high. Raising the purse would only add expense, which would mean even more money for a sponsor to pay.
It's definitely going to take more than what CN did to fix the Canadian Open.

Regards,
Steve